Trademarks are one of the key assets of any business or brand, distinguishing it from others. They play a central role in the successful marketing of products and services, offering many opportunities together with a large number of potential traps. Trademark protection, enforcement, and management has never been more crucial and challenging than today.
As one of the leading intellectual property firms in Israel, Luzzatto and Luzzatto serves a wide range of clients in diverse industries. We help our clients search for and protect their trademarks while providing them with a host of integrated services to help them make the most of the value of their brand. We provide comprehensive trademark services to meet the client's commercial needs at every stage: From preliminary inquiries and searches to filing applications for the registration of trademarks in Israel and worldwide to litigation, enforcement, and post-registration services.
Luzzatto and Luzzatto is a recognized leader in the field of trademark law, providing unmatched guidance to companies of all sizes, with a team embodying a deep understanding of the importance of protecting valuable trademarks. Our dynamic trademark department provides counsel on obtaining and maintaining trademark rights in Israel and abroad, including prosecution, strategic brand protection, handling of complex trademark portfolios for local and international clients, and more. We advise the owners of some of the world’s most prominent brands, regularly working together with foreign counsel as part of a global trademark enforcement or defense team.
An increasingly competitive global market, coupled with the influx of new products into Israel, means Luzzatto and Luzzatto is often involved in legal proceedings that impact the commercial future of well-known brands. As the firm’s clients include multinational companies in the fashion, pharmaceutical, electronic industries, and much more, our trademark attorneys regularly deal with oppositions, lawsuits, custom seizures, interferences, and other trademark-related legal proceedings. Our attorneys are also experienced in providing Freedom to Use reviews and opinions for projected trademarks throughout the world.